Online social platforms are changing the way people interact and build communities. Those able to build and develop strong relationships online have the capacity to inspire consumers actions. Here’s why a small community can be a big opportunity.
Small communities are now the perfect complement to any promotional effort. As you may know, consumer reviews influence Internet users’ buying decisions. As most of the people perform online searches before buying, reviews have become the new word-of-mouth.
This new development offers opportunities to those who can build and nurture relationships online. Marketers certainly know the power of credibility to create brand loyalty. So they partner with individuals who care about and show appreciation for people in their online communities. This synergy helps organizations deliver solutions and allows these influential individuals to bring these solutions to those who need them.
This video illustrates the value of human connections in social platforms: